Your Station iPhone App

Congrats to the Jacobs boys for getting out in front of the iPhone Parade. Briefly it's an iPhone app with your logo and link directly to your stream - without going through iTunes, AOL, etc.  And the app is free to your listeners. I can tell you it works. Go see all the info and watch a demo video at www.jacobsiphone.com.

The Church Category

We might have laughed off these next two stories in better times. Here's a category where in Tough Times THEIR TRAFFIC INCREASES. They don't pay taxes. They're fighting for share.

Many of my friends wouldn't believe it, but I've been on a couple church boards and know that, for many churches, attendance numbers at Christmas and Easter can make or break their annual budget. That's when they go after the people who attend only twice a year (Reach.) Then they use these services to tempt (yes) infrequent attendees to return more often (Frequency.)
 
Hopefully your website is flexible enough to put the tile on the front page that links to a splash page with the church listings, which would of course link to the churches. What might a package look like? Perhaps levels like  . . 

A. A listing, then they could add
B. Downloadable .pdf with times, directions or invite them for refreshments after the services, then they could add
C. A 30-60 second mp3 wherein the clergy person could do some preaching, then they could add
D. Video - wherein the pastor can give it all he's got. These guys are preachers; that's what they do for a living. So give them the opportunity. then they could add
E. An on-air promo schedule. 

Start with those Mega-Churches - the ones with better A/V equipment than any station in town.

• Churches don't pay income taxes.
• Mega-Churches ARE NOT POOR.
• They are in a constant fight for share.
• Then put some promos on the air pitching the page - not the individual churches. That would be an upgrade.
• If you're even moderately successful, after the holiday I'd make it an ongoing part of the website.

Another selling point - the change in the Traditional Family. Many churches are reaching out to singles, unmarried couples, etc., etc - you get the idea.

Streaming Christmas Music - as a Lead Generator

Start with having a Christmas stream. (Go to www.amsinteractive.com) Assume that much of this listening is at work listening - in a BUSINESS. Since you'll have unsold streaming inventory, devote a goodly amount of promos noting the fact that reasonably priced streaming advertising - with production assistance - is available. They're on the website already so have a link to your e-mail and require they include a phone number. (The modern equivalent to call-in business.) Have your pdf rate card ready to go to respond.

A call to them and a couple quick questions will tell you.

A. This is just an insane person, or
B. They have a little money to spend and you could send a pdf, they could pay with PayPal - and do it all on the phone, or you might hit the jackpot and
C. Jump in the car and get over there right now - before anybody in town knows about it.

Holiday Events Directory

See all the stuff above.

Thanksgiving

Thanksgiving is an emotional holiday. People travel thousands of miles to be with people they only see once a year. And then discover once a year is way too often.
- Johnny Carson