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The Big Workshop
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Industry Links
 
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Cyber Monday
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In order to maximize the Black Friday holiday, many online retailers are adding bargains on Cyber Monday. It appears they'll be doing it on Mondays well into January. Whether or not you have a retailer doing this, Radio is a great traffic driver to their sites. Here's the article from the Wall Street Journal.
http://online.wsj.com/article/SB122748908032052003.html?mod=djemITP
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Turkey Texting! Yes!
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Talk about relevant - Butterball Turkey has the coolest service. This year, Butterball is taking the company's 27-year-old Turkey Talk-Line digital. In addition to running the traditional toll-free hotline, (used by more than 100,000 cooks every year) Butterball now offers turkey texts on cell phones. You can ask to receive texts with reminders for when and how to buy, thaw, prep and cook one. You also can quickly connect to a Butterball Expert manning the Turkey Talk-Line.
It's just another clue how radio can keep it's relevance. Check this out.
http://www.butterball.com/media_release/butterball-launches-mobile-text-messaging-program
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Layoffs & Thanksgiving
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Want to feel good over Thanksgiving weekend? I know two anonymous heroes; a MM and a GM who didn't choose, but were required to lay off some people in the last couple months. One is having a Thanksgiving Dinner for them and their families. Another gave up frequent flyer miles for a former jock to see her mom. That is so cool.
If you're at a station that had recent layoffs, but you still have a gig, let's take a moment to discuss our departed brothers and sisters. Things they might be able to use . . .
This will help both of you to be grateful on Thanksgiving.
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See You Monday
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