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Don’t Mess With Me
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The Daily newsletter hasn't been "daily" because that flu shot I got in September didn't work. I've had the flu for three days, I hate being sick, I'm in one NASTY mood and not to be trifled with. (The upside is the nice prescription that makes me go Wheeee.)
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Christmas Blues
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I seldom get the Christmas Blues, because there have always been kids around to make it a great holiday. I do, however, have a tough time with Christmas stations programmed by 17-year olds; Hark the Herald Angels Sing, sung by Black Sabbath, any song by Burl Ives or Brenda Lee's Jingle Bell Rock. Jackhammers have a more pleasant sound. (For those of you who take every word of this literally - I don't think Black Sabbath has a Christmas album. But who knows.)
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Serious Christmas Message to Radio People
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To those who have the Christmas Blues and Have a tough time getting through The Holidays. Even though it's a Christian holiday, The Blues are not limted to them. Last week I was in a 7-11 where a guy with a turban was bummed about the holidays. It's an attitude. If I don't get exactly what I want or don't have a Christmas exactly like the Hallmark Channel or Jimmy Stewart and Donna Reed in It's A Wonderful Life - then I'm bummed. Turn it around. I've found that when I concentrate more on the Giving than the Getting - I enjoy it more.
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To those who HAVE a job and know someone who's lost theirs; that's where you can give. Many times we don't call because, "We don't know what to say." The Antidote; don't say much - Ask. Just ask how they're doing, tell them they're missed and ask what you can do to help. They'll be thrilled and will remember your Gift for years to come. There's a chance all of us could be a victim of the economy; it's good to be prepared. Read the next paragraph.
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To those who have LOST their job. Hang in there. Now's the time for innovation. You might have to change industries or take a job that you would have never considered a couple years ago. Don't go to the classified section of the newspaper - but look around the net. There are companies in your town desperately looking for people with your skills. If you have to take (what used to be considered) a Step Down, know that there are couple million other people doing the same thing. Don't Blame. It has no upside. Instead, try this:
Concentrate on what we CAN give, not what we can't. If you have less money, you can still give some very valuable gifts. Examples:
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Give a kid some confidence.
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Give a smile, a compliment, a pat on the back.
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Give somebody some of your time and attention.
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Go see some very old person in a retirement home and give them a Good Listen. You'll remember that experience the rest of your life.
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You know the charities who give to the poor are hurting. If you can't give cash - give them some time.
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If you're a Veteran go spend some time at the VA or USO.
Like many other things in life, I believe having a Good Christmas or Bad Christmas is nothing more than a Decision.
My best wishes for you.
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2009 Personal Forecasting Tool
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The first 2009 edition of Selling in a Tough Economy (SITE) will contain my 2009 Personal Forecasting Tool. All the forecasts for next year are gloomy. The Economy will be down 128%, Radio down 412% and giant rumors flying that since GW Bush will be out of work, several groups are talking to him about a CEO position. Having said that, since we've concentrated on Selling in a Tough Economy, I've been working on creating a Tough Economy Forecasting Tool. (Really true.) That will be presented to you on the Monday, Jan 5th Newsletter.
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